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CRM is necessary for every business.CRM Software solutions are an integral part of the sales, marketing and customer service of most organisations. Today, CRM Software dwells far further than these functions to manage all business requirements. This has been termed by the people at Microsoft as xRM - (x) anything Relationship Management. Choosing which solution is right for your company is not easy and often companies compare different CRM offerings. Two of the major CRM software applications on the market today are Microsoft Dynamics CRM and Salesforce.

There was a time with these two CRM software applications the choice was more black and white. You either looked at software deployed in-house (Microsoft Dynamics CRM) v the software-as-a-service model (Salesforce).Now that Microsoft has moved into the cloud with their software as a service model and Salesforce now has a development platform with its "Force" offering your options are now blurred.

Salesforce was founded in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Salesforce calls itself "the enterprise cloud-computing company". Sales Cloud™ and Service Cloud™ are Salesforce's applications for sales and customer service. Their approach to the cloud computing deployment model has led to them developing the force.com cloud platform that allows developers and users to build business applications on top of the Salesforce offering.

Microsoft Dynamics CRM, created by Microsoft product team with vast resources was designed with a long-term vision that will allow Customers to use CRM with multiple Microsoft products and choose deployment options to meet organisational needs.

IT researcher Springboard found Australian and New Zealand was already the most mature market for SaaS applications in the Asia-Pacific region.

According to BRW Magazine the market is tipped to grow 45% a year in Australia and New Zealand from $UA 1.7 billion in 2008 to $US7.7 billion by 2012. The magazine also referred to customer relationship management software as the most popular SaaS application (35 percent) and that "companies in Australia are using SaaS because it's cheaper, rather than because it's easier to use. Only 9 percent cited "ease of use" as the reason for choosing SaaS.